How to Expand Your Social Reach in 7 Simple Steps

So, you’ve got all your social sites set up and are actively posting. Are you wondering what more you can do to gain the attention of awesome clients online? Social media success doesn’t have to be all about guesswork – these simple moves in your marketing plan can help you expand your presence online.

New Social Sites

Tip #1 — Platforms aren’t just shoes

Every day it seems there’s a HOT new social site. SnapchatPeriscope, Facebook Live…what’s next?  Everyone is keen to try out the newest, shiny object.

But wait!

Do you fully understand who’s using each platform and how to interact? Does it make sense for you to be there?  When you have a clear path and understand your ‘perfect client’ that will be the guide to whether you jump on board or wait.

Figure 1 – Understand each platform and etiquette.

New Relationships

Tip #2 — Converse & build relationships

Isn’t it fun when you actually meet some of your on-line friends and fans in person? The reverse is also true and that’s the power of social…it’s social!   Social marketing gives you the chance to nurture relationships that potentially culminate in new business.

Timing is Everything!

Tip #3 — Tick, Tock

Finding the time to post, tweet, curate, measure, chat and learn can be challenging.  Consider these ideas to manage your precious time:

  • Work in time blocks
  • Allocate a certain time each day
  • Understand when to bring in extra help or expertise

Tip #4 – Invest

Imagine spending a few dollars a week to increase your reach thru targeted ads.

Imagine dedicating an hour each week to learning more about social marketing and your own audiences.

Whether you’re investing in learning, advertising or new graphics, social marketing is an investment in your business.  Make it count!

Social Analytics

Tip #5 — Measure

How do you measure your success? Social marketing is filled with analytics tools; free and paid.  When you dive into the details you’ll be able to:

  • Analyze your own audiences
  • Study your competition
  • Understand the impact of your work in shares, likes, repins, retweets and ‘hearts’.
  • Measure your brand against similar brands
  • Calibrate your influence

Figure 2 – Measuring may not be sexy, but it’s critical

Transform Your Social Impact

Tip #6 — Tweak & Adjust

Now that you’ve measured and understand your successes and shortcomings, it’s time to tweak your presence so that you optimize your performance.  Sometimes making slight changes can have a huge impact.  When you leverage your learning and apply it to your goals you’ll find your success sky rockets.

Create Some Excitement!

Tip #7 — Fun!

Social marketing is all about sharing the fun and excitement that’s part of our industry.  Adding humor to your posts, tweets and graphics endears and elevates.

When you embrace these habits and best practices your fans, friends and followers will show you their love by rewarding you with the all-important ‘like, comment & share’.

What other habits do you follow to elevate your social presence?

About the Author

Catherine Heeg

Professional Speaker & Trainer at Customized Management Solutions
Travel, Tourism & Hospitality. Social media is my passion! Marketing and communication is vital to growing your business socially. Facebook, Twitter, LinkedIn, Pinterest, Google+ and blogging! Let’s talk about how you can grow your business.

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