Perhaps you’re already familiar with effective marketing techniques and know how to attract potential customers to visit your travel website.
But now your concern is how to keep these visitors on your site and transform them into actual customers. The fact is that not even the best marketing techniques can replace good content.
The travel website niche is highly competitive, and popular travel guides such as Wikitravel and Lonely Planet are taking a lion’s share of the traffic. So, how can you go out of your way to create captivating content that converts your readers?
If you want to read more about how to make your travel site successful, you can check our earlier post about how to boost your travel website.
Here is a list of 5 ways how to write successful content for your travel website:
1. Be Descriptive
Content on travel websites is driven by images. And the popularity of travel photos on Instagram and other social media platforms is only boosting it.
Articles that contain images get 94 percent more total views. Therefore, knowing how to supplement your text with the right images is crucial for creating popular articles. More than that, the demand for imagery extends to your written content.
Aim for vivid, descriptive language that can entice your readers. The whole travel niche relies on your audience’s emotions, not logic. Take advantage of this and try to paint a picture with your words.
You can make your content more memorable to readers by cultivating vivid adjectives and figurative language, such as metaphors.
Consider also using local words to add color. For example, you can talk about aperitivo and vaporetto if you’re writing to people planning to visit Venice.
Detailed and sensory-rich descriptions of the travel destinations will engage your audience and evoke all of their senses. As a result, they can connect with your brand better.
When your audience builds a deeper connection with your brand, they are more likely to convert to customers. Or at least they can improve the click-through rate of your marketing campaigns.
2. Understand Your Audience
Before you can decide which topics you should cover and which approach to use, you must analyze your audience.
It’s useless to go into detail about nightlife in Budapest if your audience is more interested in the architecture and green parks in the city.
No matter how descriptive and engaging your language is, your audience will not respond the way you want if you’re not writing about the right topics. So, find out first what resonates with your audience.
To gain a better understanding of your audience, you can survey past customers and site visitors. You can also study your most successful competitors.
Having identified your target segments, you can tailor your content to each segment. Customers want to know that you’re speaking specifically to them.
You can also extend the tailoring to your design. For example, if you use WordPress for your site, there are tools for customizing your website’s theme.
3. Share Little-known Details
When you visit a travel website, you expect that the writer has actually been in the destination and has some valuable insights to offer. Try to share unique details about the place. Something that a quick Google search wouldn’t reveal.
The value of your travel post comes first and foremost from unique information. Ideally, from your own experience as a seasoned traveler.
4. Include Calls to Action
Once you have hooked your audience and got them excited, it’s time to tell them what they should do next. Whether it’s clicking a link on your site to book their trip or subscribing to your newsletter, encourage them to do so.
A good way to convince your readers is to create a sense of urgency. You can do this by creating deadlines. For example, the discount you’re offering can have an expiry date. Your audience is more likely to act when the time is limited.
5. Polish Your Text
If you want your content to be breathtaking, there’s no room for mistakes. You cannot attract visitors and transform them into customers with spelling mistakes.
To have maximum impact, you need to make sure that your content is always polished. If you need help with editing, there are many tools and services available. For example, you can take a look at the following:
- Grammarly – a proofreading tool that detects errors in spelling, word choice, grammar, style, and punctuation. It also provides a detailed explanation for each editing suggestion.
- Handmade Writing – a website that provides customized writing and editing services. You need to just fill in the details of your writing or editing task, and they will assign a writer who will deliver the finished the product.
- Readable – an advanced readability software that offers text analysis, keyword density analysis, website scanning, URL analysis, and email scoring services. The application gives you a readability score and other useful statistics that will improve your writing.
- Slick Write – a web-based editing application that finds errors in spelling, punctuation, structure, grammar, and style. It’s user-friendly and doesn’t require downloading or installing any software.
Don’t be one of the travel sites that recycle the same clichéd marketing content. Instead, attract traffic to your website by creating something unique. Try these techniques and stand out from your competitors.
Josh Carlyle is an experienced writer and marketing professional, who is creating and editing content and at Writing Guru and Write my essay today. As a business strategist, Josh is always eager to find creative solutions to different websites and communicate his ideas and insights to readers.