6 Marketing Emails Every Tour Operator Should Have

As a tour operator in this day and age, you’ll need to be able to communicate with your customers via email. Whether they just want information or they’re booking a tour with you, you should be able to communicate with them effectively. These are the 6 types of email every tour operator should be able to write.

1. The welcome email

When a customer signs up with you, you need to send them a welcome email to acknowledge them. The best way to write this is to keep it short and to the point. Welcome the user to your service, and then add a link to have them confirm they want to be on your mailing list.

2. Unsubscribe emails

Sometimes, your customers won’t want to stay on your lists. It happens, and you need to ensure it’s easy for customers to unsubscribe. Keep it light and friendly, and don’t make them feel guilty for leaving. Give them an option to come back if they choose to do so.

3. The newsletter

Business writer Jennet Michaels from Elite Assignment Help says, ‘’Your newsletter needs to be carefully crafted every time. Make sure you’re including exclusive information and articles that your readership will want to see. Give readers something they can’t get anywhere else.”

4. Promotional Emails

These emails should get to the point, and show the reader what they can get. Highlight the offer, but don’t overdo the text. Do, however, highlight the urgency of the deal. This will encourage customers to take advantage of the offer.

5. Booking confirmations and/or Itinerary 

These emails are important as they should give the reader all the information they need for their deal. That means it should have a thank you, as well as the date, time, place, and number of people booked for the tour. It should give them everything they need without them having to contact you for more.

6. Thank you emails

These should be sent after the tour has been completed. They thank the recipient for touring with you, and can even include photos or videos taken on the trip itself. They’ll appreciate the extra level of detail you include in these emails.


Now you know what of emails you should be writing, you’ll need the tools to help you write them. Here’s some of the best ones you can use during the writing process:

  • State of Writing: This site features lots of writing guides to help you get your emails looking perfect.
  • Custom Writing Service: This service can help you improve your grammar so you can write professional looking emails.
  • Citation Generator: This tool helps you cite any sources you use in your writing properly.
  • Essayroo: This site offers you a writing community who can help you write, and writing guides that you can put to use.
  • Easy Word Counter: This site will help you keep track of how long your emails are getting so you can keep them succinct.
  • Paper Fellows: This site will offer proofreading assistance with any emails you send them.
  • Power Thesaurus: This tool will help you find the right word for any situation.
  • Via Writing: This site will give lots of examples of great writing that you can draw from.
  • Write My Essay: This article shows you where you can go for writing consulting, should you need it.

These 6 emails are the most popular emails that you’ll send as you operate your tour company. Make sure you create good templates for each email, and you’ll be able to stay in contact with your customers, keeping them engaged with you for future business.

About the Author

Mary Walton is an editor at Australian Help – educational portal for students. Also, she was always fond of education, that’s why she started her educational blog – Simple Grad (read Prime Writings review there). Mary helps Australian students at Big Assignments, service that provides tutoring help and college assistance.