OTAs a Boon or Bane for the Hospitality Sector? 8 Hacks How Hotels Can Optimize Direct Bookings

Hoteliers often regard Online Travel Agencies (OTAs) as competitors for the direct online booking business.┬áThis happens not only because it is far more profitable if guests booked direct but more importantly it saves the hotels an absolute fortune in commissions charges. Whilst OTAs have the marketing monetary means to ensure strong online presence, most hotels […]