Marketing to the ‘High-Earner-Not-Rich-Yet’ Demographic

The world of wealth is always changing.  The evolving sensibilities, priorities and travel habits of millennials (and other generations), combined with several decades of financial upheaval, have forged a sizeable and entirely new demographic. Enter the HENRY. This ‘High-Earner-Not-Rich-Yet’ audience constitutes 13% of the US economy alone, making them hugely significant for the travel market. […]